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& Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok to implement strong combination, Nike dominates the position constitutes an unprecedented challenge. But Nike under this head with a blow would breathe really difficult? Adidas and Reebok combined, will have a "1 + 1〉 2" effect it? But in the end can constitute much of a threat to Nike? & Nbsp; & nbsp; & nbsp; & nbsp; The author: Chen Ying & nbsp; & nbsp; & nbsp; & nbsp; Adidas, Reebok to join forces! The history of the world sporting goods market, a rare event in Nike sounds somewhat frightening. & Nbsp; & nbsp; & nbsp; & nbsp; combining the strengths of & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger decisions indeed somewhat surprising, but they are in fact premeditated. During last year's Athens Olympics, Adidas CEO Herbert. Hainer and Reebok CEO Paul. Freeman had several private meetings to discuss how to deal with this issue Nike. & Nbsp; & nbsp; & nbsp; & nbsp; early August, Adidas and Reebok finally reached an agreement, adidas will be announced 3.1 billion euros (US $ 4 billion) acquisition of Reebok. Under the agreement, Reebok will not be so "disappeared", it will still continue to retain their own brands, the headquarters still remain in Massachusetts - which with Nike in 2004 for the acquisition of Converse somewhat similar, but it is more thorough Some - in trading and Converse, Nike, in addition to the management team and promised not to change the Converse business outside of its marketing rights for Converse also does not include the Japanese market. & Nbsp; & nbsp; & nbsp; & nbsp; in fact, Adidas acquired Reebok purpose is very clear. Currently, Reebok in the US after Nike, the world's third-ranked, located Nike and Adidas, the Chinese player Yao Ming and Allen Iverson, big stars are its signing players, and even around the world have in the United States great influence. If Adidas can succeed acquisition of Reebok, its share of the entire sporting goods market will reach 20%, while still maintaining a leading position even though Nike, Adidas, but will face unprecedented fierce challenge. Adidas CEO Hainer also no secret to regain the dominant industry mean hands from Nike, publicly stated: Combine Adidas and Reebok will have one plus one is greater than two effects. & Nbsp; & nbsp; & nbsp; & nbsp; the acquisition has been an important means of Nike expansion. Back in 1988, Nike began the history of acquisitions, has bought the Cole & nbsp; Haan, Bauer, Hurley & nbsp; International and Converse and other companies, greatly expanding the business scale, stretched product line. Admittedly, Nike achievements to its industry dominance, acquisitions contributed to this series. Nike founder Phil. Knight has publicly acknowledged that the acquisition of Nike suppress opponents of a "big stick." But now the blow opponents "stick" but are as rival Adidas waving and waving was so powerful, it is cheap foamposites no wonder Nike sounds somewhat frightening. & Nbsp; & nbsp; & nbsp; & nbsp; directed Nike & nbsp; & nbsp; & nbsp; & nbsp; Adidas acquisition of Reebok, directed at Nike. & Nbsp; & nbsp; & nbsp; & nbsp; 20 1970s, Adidas campaign against civilians since the trend a bit unresponsive, has focused on professional sports shoes, its market position was eventually replaced by newcomer generation Nike. & Nbsp; & nbsp; & nbsp; & nbsp; to this end, Adidas mind a number of years has been the nest of gas, has been secretly hard, went on the attack, intended to recapture Nike "seize" market share. After a series of reorganization, adjustment operation, Adidas also saw signs of recovery, while continuing to maintain our edge in Europe, and gradually build up the strength in the Far East and Nike rival. But it has so far, in the world's sporting goods market accounted for 50% share of the North American market, Adidas, Nike, it has failed to threaten the lead. & Nbsp; & nbsp; & nbsp; & nbsp; therefore, the first goal Adidas acquired Reebok will be aimed at the North American market. Reebok's share of the North American market can not compete with Nike, but it has four major North American sports leagues - Football NFL, Basketball NBA, MLB baseball and hockey NFL-- official sponsorship contract. Adidas has a monopoly on the World Cup for many years, Olympic and European Champions Cup and other major sporting events. Acquisition of Reebok, Adidas will be able to seize the means market in the world in more sports arena. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger will significantly narrow the gap with Nike in the US market share. According to the International Sporting Goods Manufacturers Association statistics, in 2004, Nike share of the US athletic footwear market is about 36%, while Adidas and Reebok, respectively, 8.9% and 12.2% after Adidas and Reebok together, its market share rate can be more than the simple sum rose to 21.1%, not to mention the new company after the merger is expected to be able to average revenue growth of 10%, lower expenses cost $ 150 million per year. & Nbsp; & nbsp; & nbsp; & nbsp; of course, far more than the value of Reebok, Adidas or else it will not generous to the price of about $ 59 per share acquisition of Reebok stock, the current price is higher than the current share price Reebok . 34% & nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok merger also regarded as a "natural fit" - Adidas and Reebok's market is not entirely coincide, Adidas products targeting athletes, specializes in professional basketball shoes, soccer shoes and other products, while Reebok's trendy new products, aimed at women, young people and the general consumers. Therefore, the merger between the two complement each other, will be conducive to better lengthen product line and expand market share. Additional significance on the one hand is Venus Williams, Allen Iverson, jordan 3 katrina 2018 Yao Ming will be a global superstar with Reebok and ?????? of its so consistently lost in the star Adidas brand strategy to grow the force in one fell swoop. & Nbsp; & nbsp; & nbsp; & nbsp; therefore, Reebok Adidas joined into a lot of new vitality, it is likely to become a turning point in the Adidas and Nike decades of competition. & Nbsp; & nbsp; & nbsp; & nbsp; boss fight "guerrilla" & nbsp; & nbsp; & nbsp; & nbsp; in the contest with Adidas, Nike is not a defensive opponents rules. & Nbsp; & nbsp; & nbsp; & nbsp; the Adidas brand first, the authority in power, Nike will sign a lot of dazzling fashion sports stars, so that young consumers worldwide excitedly screaming headlong into Nike's market distribution network; Adidas soccer equipment leading the way in the market, we seek simmering fresh Nike beat Adidas in this market, even for Adidas is considered "closed area" of the German national team, also looms; Adidas has a long history in various international events, the stability do official representative, Nike will Henda walking a fine line, in addition to hype their products venues, athletes wearing their products in the field, "disgraced recruit people", he did enlist the support of a large number of consumers. & Nbsp; & nbsp; & nbsp; & nbsp; these flexible "guerrilla" marketing strategy often hit by surprise Adidas, Nike finally let latecomers, sit tight in the industry dominant position. But behind the scenes, Nike fight this "guerrilla warfare", in fact, also the victims, especially in the Adidas and Reebok teamed looms Under this increasingly grim situation. & Nbsp; & nbsp; & nbsp; & nbsp; While with "guerrilla" marketing tactics like replacing the status to Adidas, Nike, but Adidas has never been able to climb to the political status in the international sports center. Nike has always been used to lose ground as the star strategy is familiar with Adidas, the official Adidas representative status at major sports events, Nike has never been able to shake. In a competition, always with official representatives face appears Adidas has more inherent advantages, and Nike even if successful so far, but still difficult to escape the fate of "guerrilla" in. & Nbsp; & nbsp; & nbsp; & nbsp; 1999, the Michael Jordan retired once Nike was the expansion of stagnation. Meanwhile, Adidas has constantly adjust the strategy - Mergers Solomon sporting goods company, the trefoil symbol into a more stylish three bars, enable consumers teen star tactics to compete - these policies make product sales Adidas It was picking up. The Adidas teamed Reebok, Nike fight for nothing less than Michael Jordan is probably caused by the impact of the year of retirement. & Nbsp; & nbsp; & nbsp; & nbsp; This is like a "cowboy" and "noble" showdown, although the "cowboy" the courage and the upper hand, but facing a "noble" counterattack, how not to defeat the anti-victory possible? & Nbsp; & cheap air jordans nbsp; & nbsp; & nbsp; For Nike, it's assault marketing strategy, its star marketing strategy, in this copy was rampant, imitation has become a trend of the times, whether there is much constraint effects on other competitors, which is question. & Nbsp; & nbsp; & nbsp; & nbsp; it is not easy to get along with & nbsp; & nbsp; & nbsp; & nbsp; Adidas acquisition of Reebok in the industry is another giant called joint model. & Nbsp; & nbsp; & nbsp; & nbsp; but now all the good vision are just castles in the air, Adidas and Reebok merger could eventually produce "1 + 1〉 2" effect, can make Nike fell down from the world's throne, they are still To combine them in the future depends on the integration of results. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas and Reebok distinctive, each with a complete management system, and now they come to a merely brokered capital made "marriage." The so-called love easy to get along. Newlyweds, the honeymoon, the two had not the same origin of the river will be faced with the problem of integration with the run. & Nbsp; & nbsp; & nbsp; & nbsp; The first is the problem of management mechanisms and cultural integration after the merger. Coordination and integration agencies, the business philosophy of unity, interests, which are yet to be time and proper handling mechanism to solve, this process is often lengthy internal digestion and adjustment, faced with the challenge of sorts to disrupt the delicate relationship . If the parties are unable to melt the existing antagonistic relationship, it can not reflect the consistent pursuit of interests, so this transaction can not be said to achieve the final success. & Nbsp; & nbsp; & nbsp; & nbsp; how to manage the new company, styles, and how to operate in accordance with the old-fashioned idea of ??the European precipitate a profound traditional American company up and running, which Adidas is a thorny problem. "The Germans thought in mind control, engineering and production areas of American culture to face marketing driven under. In fact, I do not think the combined company can subvert the market, because Nike has long been far ahead." Former New York Barron executives, the incumbent president of sports marketing firm Javelin Group, Jeffrey. Bristol says. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas sports focus areas of expertise, while Reebok is more focused on the life of leisure - this sounds very nice, but not simply complementary collage together. & Nbsp; & nbsp; & nbsp; & nbsp; Adidas wanted to get involved in skiing supplies market, but its performance has been unsatisfactory, finally announced in May to withdraw from the market. While this is already thing of the past, but also explains how to manage their own very different brand product line, it is also a challenge to be faced Adidas, while it is in this regard and do not have much successful experience. & Nbsp; & nbsp; & nbsp; & nbsp; Als jordans on sale mens o, more trouble is, Adidas and Reebok belong to the industry of high-end brands, although the product line is different, but the sales channels are very similar, the target consumer group also has a lot of overlap, overwhelmed by the merger to reach The purpose of open market, the interests of coordination does not want to come face meeting with less. & Nbsp; & nbsp; & nbsp; & nbsp; as a combined capital, Adidas and Reebok come together, but can live a happy life together, we should see whether they can smoothly through the merger after the run-in period, can make two big brands to form a complementary rather than duplicate operations. Perhaps, Adidas and Reebok have enough wisdom to learn from each other with their respective advantages, but Nike certainly will not stand still, it will continue to be a strong competitor.Adidas SLVR 2013 spring and summer new product preview 2013-12-08 22:42:51 Adidas SLVR is Adidas's concise and fashionable concept branch line, its products are outlined in simple lines, so that shoes return to pure and pure original concept. This time, Adidas SLVR released its new preview in 2013, the shoe is still in the minimalist style to create, not too much grandstanding decoration, to extend the lines to create a capable shoe type.Adidas and Kanye together to create Adidas Yeezy 350 Boost, with Kanye's appeal to the sweeping the globe, earlier this double black color exposed spy, but let us looking forward, the designer of YISHION black rendering whole, though there is no let buried its tide breath, believe it will follow "in the footsteps of predecessors. It is reported that the shoes will be fully sold in August 22nd, the interested friends can not miss it.Time: 2008-04-28 09:47 source: Asia Footwear Association of Asia Footwear Association: click on the Guangxi University For Nationalities in 2008 of philosophy, economics, history, law, education, literature, management, science, engineering and other disciplines of the 9 graduates were 3848, in which, 231 graduate students, 3109 undergraduates, 508 people college students. Our school is scheduled to hold a campus recruitment meeting on Tuesday, April 29, 2008. Welcome to the industry employers come to our school to participate in the recruitment, selection and application of Guangxi University For Nationalities 2008 philosophy, economics, history, law, education, literature, management, science, engineering and other disciplines of the 9 graduates were 3848, among them, 231 graduate students, 3109 undergraduates. 508 College students. our school is scheduled to hold a campus recruitment meeting on Tuesday (April 29, 2008). Welcome employers from various industries to attend our recruitment meeting and select suitable personnel! Our school provides booth free of charge and provides excellent service wholeheartedly! Please participate in the recruitment of units in April 28th before buy cheap jordans online fill in the receipt by fax to my school graduate employment guidance center of time: April 29, 2008 (Tuesday) at 14:30 PM to 18:00 location: Guangxi University For Nationalities student activity center on the first floor (Employment Information Center ); Journal of Guangxi University For Nationalities graduate employment guidance center of contact: Wei Dezong, Huang Xun (Editor: admin) India is the three one from the European Union to set limits China shoes benefit Asian countries, with the decrease of China from footwear imports of goods, more and more orders transferred to India. "India times" reported that since China decided to levy 16.5% shoes anti-dumping duties from the EU in October 7th, more and more European footwear manufacturers put the order over to other Asian countries as cheap production costs, India is one of them. the French royal group (GroupeRoyerofFrance) has decided to reduce the number of purchases in China by 85% this year. The company imports more than 20 million pairs of shoes from China each year, and now the company has placed orders in three countries, namely, India, Thailand and Indonesia. due to the imposition of anti-dumping duties, the number of Chinese shoes imported by the European Union has been greatly reduced. Kangnai is the biggest manufacturer of shoes Chinese (KangnaiGroupCoLtd) an employee named Wu Liming Group International Trade Affairs (transliteration) said helplessly at the fair: "these two days we did not see a European merchants to patronize our booth." : Wu Liming said, "this is in sharp contrast to the last Canton Fair."." He said: "at several previous Canton Fair, we were mainly visited by some European merchants, mostly from France, Denmark and the United kingdom." Kangnai group, more than 60% of the products are sold to the European market; anti-dumping duties have caused great pressure on them. Wu Liming said: "the imposition of anti-dumping duties will undoubtedly increase our price in Europe, so that our prices will no longer be attractive."." "European distributors and customers will switch to suppliers in other countries," he said." the European Trade Commission decided in October 7th to impose a 16.5% anti-dumping duty on all leather shoes and sports shoes from china. 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Two multinational companies preferential policies, store design and profit models are similar, so what means they are in such a close fight beat it & nbsp;? & Nbsp; & nbsp; & nbsp; a A small old two monks were living in two adjacent mountain temple, there is a river between two mountains, th Retro jordans for sale ey at the same time every day fetching water down to the river, over time they became good friends. The years passed, and one day the old monk did not come to carry water, the next day, he did not come, so a year later, the young monk wondered: What happened to him in the end I have to have a look?. & Nbsp; & nbsp; & nbsp; & nbsp; When you see the old monk after, but surprised. Because he is the temple chanting, not unlike the way not to drink. Monk curious to ask: "You have one year does not carry water, do you have a specific feature?" Hearing this, the old monk went to the temple with his backyard, pointing to a well, said: "Over the past year, every day I After evacuating children will be finished by digging the well, even if no matter how busy, but I never gave up. Now, finally dug up the water, I do not have to water down it, you can have more time chanting the. "& nbsp; & nbsp; & nbsp; & nbsp; dig a well of their own, develop their own unique strengths, to survive during the day, at night and development efforts of yesterday is today's harvest. Nike and Adidas that such a pair of dark Jiaojin of "Monk", they are also sports brand giants, the same in their respective areas of intensive cultivation, but now both harvested in the same field but different. & Nbsp; & nbsp; & nbsp; & nbsp; football world against & nbsp; & nbsp; & nbsp; & nbsp; like Nike and Adidas, is a "patent race" of two opponents. & Nbsp; & nbsp; & nbsp; & nbsp; February 17, 2006, Nike has filed a patent suit in Lufkin, Texas District Court, accusing Adidas used their independence in the production of sports shoes Some SHOX suspension technology works. Adidas sees no infringement, and sometimes two dozen giant "uproar." In fact, the two giants of tit for tat imitation long ago it started. & Nbsp; & nbsp; & nbsp; & nbsp; ten years ago, Nike had replaced status to Adidas, Nike, but did not change their guerrilla-like marketing strategy, Nike continues to use the "sniper marketing" approach in the most eye-catching international sports event in walking a fine line. When the boss is still acting in this cowboy style, which is the European nobles totally unacceptable. & Nbsp; & nbsp; & nbsp; & nbsp; in FIFA's top business partners, Adidas has been the dominant position in the football market, Nike could not get involved. IOC also supports the traditional forces Adidas. There are two major international sports governing bodies it appeared this strange guerrilla leader, the second official representative of the situation made steady hand, the international sporting goods market. To initiate the assault to Adidas, Nike had Worldcup invested 100 million euros. In contrast, Adidas invested 40 million euros on meager. Staged the upcoming World Cup in Germany in June, there will be six teams wearing Adidas the famous "clover" trademark appears in the game. At the same time, the United States, Nik jordan retro 14 white/fuchsia blast/black e also with eight team signed a sponsorship contract. & Nbsp; & nbsp; & nbsp; & nbsp; Drucker think most innovation, especially successful innovation, are consciously and purposefully look for innovative opportunities result, but the opportunity exists only in the amount not and more in several cases. & Nbsp; & nbsp; & nbsp; & nbsp; in China, two of the competition is fierce. Adidas and Nike, the Beijing 2008 Olympic Games as an opportunity to expand the Chinese market influence, especially to increase the influence of the greatest football investment is necessary. Such competition, let Nike in unexpected, makes sense to select the Super League. Since Adidas from the 1980s and the Chinese Football Association to establish a cooperative relationship between men and women at all levels of the national team's perennial all equipment manufacturers, so Nike in the competition, "China Team" of the project dwarfs. & nbsp; & nbsp; & nbsp; for the Nike company, to take advantage of Chinese football to secure and expand market position in China, only to the league as a breakthrough. & Nbsp; & nbsp; & nbsp; & nbsp; two years ago, Nike actually fancy broad market prospects for Chinese football. In 2004, they had once proposed competition "China Team" of equipment manufacturers, although ultimately unsuccessful, but let Adidas paid a huge price just to keep the equipment status. Last year, Nike, Adidas can not take advantage of the opportunity to meet some of the requirements of the Super League, has become one of the sponsors of the Super League. By working together, Nike also sponsors promoted mainly from the general sponsor, position in the Chinese football market has improved significantly. & Nbsp; & nbsp; & nbsp; & nbsp; Nike: Keep leader posture & nbsp; & nbsp; & nbsp; & nbsp; Nike's marketing strategy and little unconventional, In many ways it is still followed the Adidas decades erected success story: insist on leading technology, low-cost expansion, a unique corporate image recognition system, using big names in international competition and the effect of advertising, product diversification. But is this series of imitation while filling Nike catch up. & Nbsp; & nbsp; & nbsp; & nbsp; Nike, 1962 in Portland pioneered by Phil Knight, was named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike? . Since 1980, Nike has gradually transformed from a product-oriented company to a market-oriented company. Nike introduced a proactive marketing activities, signing top athletes, and create a "Justdoit" slogan and its positioning in sneakers with innovative technology, high-priced high-quality products. With a wealth of product types and outstanding design, in 2000 it accounted for more than 39 percent of the US athletic footwear market, almost twice the market share of Adidas. & Nbsp; & nbsp; & nbsp; & nbsp; as one of Nike's core competitiveness, marketing is not just advertising, more through what kind of strategies to attract and retain customers. Nike marketing strategy marketing team used always reflect public opinion. In the 1980s and 1990s, Nike has invested heavily in hiring success, glamorous well-known athletes as product endorsement. For example, Mike? Jordan. For years, Nike has been using such professional athletes like Michael Jordan to play image spokesperson to attract male customers. Now, the spokesperson has a new goal - to hip-hop. Nike has a female hip-hop aerobics fitness enthusiasts specially designed shoes and sexy sportswear. & nbsp; & nbsp; & nbsp; change in attitude is helping Nike to get more market share from the women's movement, women's movement product sales are rapidly beyond the male sports products. From 2000 to 2004, sales of Nike shoes for women and 20% of total sales of the Nike brand. Women's sports apparel sales increased 9% to $ 17.4 billion; the same period the male sportswear sales fell by 11% to $ 13.4 billion. & Nbsp; & nbsp; & nbsp; & nbsp; marketing strategy to be as consumer preferences change. Respond quickly to market changes, it is kept on the market, Nike's core competitiveness of magic. When yet to find a new combination would draw its people. Nike's no secret in the enterprise development process of the German brand Adidas learning and follow. Nike, the German method of operation big big move over to apply, that is, justifiably take a shortcut, the company gained rapid development. But Nike did not follow the German product design itself, Nike confident its independent R & D products are worth learn from Germany's Adidas. & Nbsp; & nbsp; & nbsp; & nbsp; success is not simply blindly imitate, mimic only the success of policies, standards and measures. Nike imitation process, to establish its own personality and style. With the effective imitate, and establish new market opportunities remain vigilant regulatory agencies. ? Despite the innovation and imitation do not have to spend a lot of resources, but effective imitation of its own success if it can lead to what is wrong imitate others it & nbsp; & nbsp; & nbsp; & nbsp; Adidas: From Leadership by the challenger & nbsp; & nbsp; & nbsp; & nbsp;? Adi Dessler 1948 in Germany founded a company called "Adidas", the production of a wide range of high-quality sports Shoes and 1960s, as the world's premier sports events all the famous shoe supplier. & nbsp; & nbsp; & nbsp; In the 1970s, Adidas did not realize that the movement of civilians has become a trend, or to focus on professional sports shoes. Since the failure of the market and competition situation of underestimation of the expected sales, Adidas status has been challenged, and ultimately be replaced in the late 1970s, Nike. & Nbsp; & nbsp; & nbsp; & nbsp; from Adidas historical point of view, it is the first company to initiate outsourcing footwear company. Their production company located in China, Vietnam and Latin America. Now their supply chain using three different types of vendors, including contractors, subcontractors and local materials company. Their outsourcing strategy is critical to the success of organizations, and the entire field to follow. This strategy may transfer risk, reduce labor costs and will mainly concentrate on the core strategy of Adidas - Marketing and R & D. & Nbsp; & nbsp; & nbsp; & nbsp; marketing is one of Adidas's two core strategies. In 1997, Adidas declared the acquisition of Salomon, set to become the world's leading sporting goods company, the two companies complement each other in product and geographic coordination. Salomon original performance in North America and Japan is particularly strong, which helps Adidas to increase market share in the United States. Adidas After regaining market share, also followed after Nike, ranking second in the market place. Adidas signs of recovery after the reorganization in the late nineties, after they took the same star and Nike endorsement marketing strategy, because of its deep roots brand Adidas rival Nike gradually in the Far East and in Europe has been achieved advantages, we can occupy the world of sports Supplies 50% market share in North America, they still can not threaten Nike's lead. & Nbsp; & nbsp; & nbsp; & nbsp; In addition to marketing, research and development is another core strategy of Adidas. They established a new technical innovation team, at least put a big innovation annually. 2003 Adidas established a "mass customization" system, according to different customer situations foot, personal preferences and special requirements of the design of the shoe, the leader of the advantages in this area so that Adidas in first. R & D has a remarkable ability it needs to be more customer-oriented marketing strategy. Even if Adidas and Nike can mimic each other, they should also try to distinguish it from the other side in the effective implementation and coordination. When Nike's marketing and R & D team more attention to the North American consumer demand, Adidas initiative began to shape their own market segment. & Nbsp; & nbsp; & nbsp; & nbsp; in fact, as a German sports brand, Europeans like the products may not meet the appetite of Americans, the Americans more emphasis on personal, so the trick Adidas Carolina and training those who truly understand and can predict this dynamic market talent. This is a resource can not be imitated. & Nbsp; & nbsp; & nbsp; & nbsp; an industry leader often appear complacency, that in the face of rapidly increasing demand complacent, careless. In the meantime, the industry leader in sales will be substantial growth, and this growth conceals its declining market position, because the competitors are actively attacking the industry leader, in the "beggar thy neighbor" situation gradually improve their status. The reason behind Nike and Adidas This "complacency" attitude is not unrelated. & Nbsp; & nbsp; & nbsp; & nbsp; to win the next battle & nbsp; & nbsp; & nbsp; & nbsp; overtly or covertly, or real or unreal, Adidas and Nike fighting and battle, never stopped. Their price, distribution and competition policy, very close. Two multinational companies preferential policies, store design and profit models are similar. In China, Nike distribution of all products, are Shenzhen, Dongguan, Jiangsu and other places of small and medium-scale enterprises. In addition, Vietnam, Thailand, Malaysia, also have numerous factories, its tailored, which Adidas factory layout is almost exactly the same. & Nbsp; & nbsp; & nbsp; & nbsp; a business to quickly change its course is difficult, but if you want to survive in the competition, in addition to always pay attention to the opponent's "every move", its Suihangjiushi route We must advance with the times. For example, in the company structure on exactly the same two Chinese giants. Adidas changes that they will their companies - Adidas (Suzhou) Co., Ltd. reserves, then set up a Adidas (China) Limited. & nbsp; & nbsp; & nbsp; almost the same investment model with Adidas, Nike always there will be no Chinese company, but has been with Nike (Suzhou) Sports Goods Co., walking in the lakes. This management model, with most of the multinationals are not the same. Nike's future orders program helps companies rapidly grow. Adidas also be implemented together with its retailers ordering system similar to mimic this strategy. & Nbsp; & nbsp; & nbsp; & nbsp; in the end who is imitating whom, the industry hardly get to the bottom of this carried out. Nevertheless, Adidas annual revenue growth rate in China is about 30 percent above last year's sales of about 1.4 billion yuan or so. Nike's sales, slightly higher than the former 100 million to 200 million yuan or so. The two companies nearly as much in China's market share. & Nbsp; & nbsp; & nbsp; & nbsp; in fact, adidas business in the US market is very challenging, but US consumers are likely to prefer domestic products instead of imported goods. Nike in the local management practices, organizational structure, corporate governance and control aspects of the local capital market has advantages. If they can survive the intense local competition, they will be more competitive in the international market. & Nbsp; & nbsp; & nbsp; & nbsp; history of Nike and Adidas is much shorter compared to its own is customer-oriented marketing and products. And Adidas now facing sales decline, Nike just use this lead to increase capital investment. Because of the high consumer expectations, coupled with its strong financial resources and capacity, the future of this market will be immeasurable. Instead, Adidas is in the business of second life cycle, it is working hard to enhance market share.


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